Are you having trouble ranking your website in high in search engines? You are doing everything but you’re not getting traffic and better results. Then you need to run an SEO site audit. SEO audit is important for your website as it can find all the issues your site has and show you how to fix them. That is why SEO audit is important for any website.
The next question is how often you need to do an SEO site audit? The answer is you can run a site audit in about 6 months.
What is an SEO Audit?
SEO audit is about analyzing the overall performance of your site in search engine result pages. It is like doing a full assessment of your site. Moreover, SEO website audit helps you find all the issues and bugs on your website and work on fixing them. You need to optimize your website for SEO.
Now the next question is why SEO audit is important for your website?
Why SEO Audit Matters?
The following are reasons why SEO audit is important for a website and it’s performance.
– It helps you find all the issues and errors your website is having and (show you how to fix them).
– You can find the SEO score or SEO performance of your site.
– By auditing your website you can see the present state of your site and set some goals for the future.
– Compare yourself with your competitors and find how to outperform them.
– Fix all the technical issues that are compromising your site’s performance.
– An SEO site audit can increase your site’s ranking, traffic, and performance in search engines.
How to run an SEO audit?
Doing an SEO audit the right way is very important to get better results. That is why SEO audit is important. You need to keep in mind the following four very important factors before running an SEO site audit.
Find all the technical issues and bugs like Canonical issues, fixing all the redirects and broken links, Robots.txt file, Sitemap, Canonical tags, Schema mark-up, indexing and hosting of your site, etc.
Fix all the on-site issues. For example optimizing title tags, meta description, keyword density, content quality, using alt tags, adding keywords in URLs, etc.
Checking all the backlinks and quality of links your site has. Assessing social media, shares, likes, reviews, and comments to your site.
Content and Structure of the site
Analyze all the content structure of your site is a very important step. Checking if you have enough images and video content on your site and their performance. Checking if you are site is well structured.
8 Best Tools For SEO Site Audit
Google Search Console
Google search console without a shadow of a doubt is the best free tool out there. It is a very effective tool to analyze the performance of your site. Search Console gives you direct data on your website’s performance.
One of the best things about this tool is that it is free. If you know how to use this tool the right way then you can manage the performance of your site better than ever.
You can check if the sitemap is submitted or not. Check if your site is mobile-friendly or not. Can check page loading speed and many more.
Ubbersugges’s SEO Analyzer tool is a very good and useful tool for site auditing. The tool gives you your site’s SEO audit report. This report shows you all the issues your site has. For example, site speed, backlinks, SEO analysis, etc. Moreover, this tool is free to use also.
SEMrush is a very effective and useful tool for auditing any site. It tells you all the errors and SEO issues your website has. For example, duplicate contents, broken links, missing meta tags, slow page speed, images with empty alt tags, etc.
You can get 100 pages crawled for free on this platform.
Site audit tool by Ahrefs
This site audit tool by Ahrefs is very good. It crawls all the pages of your website. Find all the SEO issues and bugs on your site. Moreover, it shows you how to fix them.
You can track your progress and can check all your data. In addition, you can even crawl a mobile website on this platform.
Woorank is also a very good SEO checker and site auditing tool. It shows all the errors and bugs your site has. And it also helps you fix them. It is a very good tool for site auditing and improving your site’s SEO performance.
Deepcrawl is the best tool for doing a technical SEO site audit. It finds all the technical issues your site has. For instance, redirect issues, indexing problems, correcting crawl errors, canonical URLs, sitemap, robots.txt file, etc.
Screaming Frog is a website crawling tool that helps you analyze and audit all the technical and on-page SEO issues on your site. You can download this tool and you get to crawl the first 500 URLs for free.
The tool helps you find broken links, errors, and redirects. You can analyze page titles and meta descriptions. Find all the duplicates pages your site has and many more by using this tool.
Moz’s site crawl
The site crawling tool by Moz crawls your site and shows you all the technical issues your site has. It finds all the broken redirects, Canonical issues, missing title tags, etc. Moreover, it crawls your site very fast.
How An SEO Site Audit Can Improve Your Site’s Performance?
Make your title tags informative and SEO friendly. Always include your targeted keyword in all your title tags. The length of your title tag should be about 65 characters.
Always add meta description to your all pages. Keep the meta informative and catchy that people understand what your content is about. Moreover, you can even add keywords in your meta.
Keyword density is a very important factor for ranking. If your content is about 1000 words long then you can use your targeted keyword about 5 to 6 times. At all costs avoid keyword stuffing in the name of keyword density.
Your URLs should be SEO friendly. You can do this by keeping them as short as possible. Avoid numbers in your URLs. And finally do not forget to add your targeted keyword in the URLs.
Always do check if your website is mobile-friendly or not. You should have your website responsive to all the devices. If your website does not have a responsive design then you can lose a lot of traffic that you would be getting otherwise.
Check the quality of your backlinks. Check all the do-follow links you are getting and all the no-follow links. Also always get rid of spammy links to your site. Good quality links are very good for improving the DA and PA of your site. That is why you should earn quality backlinks.
Avoid Duplicate Contents
Use canonical tags to avoid duplicate content. For example, you may have two similar pages. Google crawler can crawl and index any of them. To tell google robots to crawl the original version of that page we use rel canonical tag. This helps you get rid of any indexing issues that you can face.
Fix All the Broken Links
Find all the dead pages or pages with 404 errors and get rid of them or fix them. Getting rid of all these broken links and dead pages can boost traffic to your site. You can check all the broken links on this site- https://www.brokenlinkcheck.com/
Use the Right keywords
Finding the right keywords is the most essential part of the success of your website in search engine results. You can use various tools like Google’s keyword planner, the keyword tool, Ubbersuggest, etc.to check the search volume and competition of keywords. That is why this helps you to target the right keywords that will rank you high.
Competitive analysis and research is a very important part of SEO. You can use platforms, for example, Ahrefs, Ubbersuggest, Moz, SEMrush, etc. to check all the key data of your competitors. And find what they are doing that you are not.
Use Site Audit Tools
To improve the SEO performance of your site, you need to use an SEO site audit tools. There are various very useful and effective tools that you can use. And also, we have already talked about some of the best site audit tools in this article. You can check them out.
Your site’s page loading speed is very important to check and fix. It is what decides if a user stays on your site or bounce back. Therefore, improve the page loading speed of your site by compressing images, using HTML coding, embedded videos, etc.
In the way of concluding, we can say that SEO site auditing of a website is very important. It helps you find all the issues and errors that your site has. And also you get to find how to fix them issues the right way. Therefore, this pretty much sums up the question of why SEO audit is important.
We talked about some of the best SEO site audit tools that help you audit your site for better SEO results.
And finally, we talked about how you can improve the overall SEO performance of your site.