Is SEO dead? Many people have been asking this question lately.
Why people think that SEO is becoming irrelevant nowadays. What is the main logic behind this question?
Is SEO really dead? Or is it just people who do not know the relevance and importance of SEO.
Why SEO still matters? What are the key benefits of SEO that websites and businesses get?
Why SEO is still alive and still evolving?
All these questions are very important and relevant when we talk about the importance of SEO.
We are going to discuss all these relevant questions about Search Engine Optimization.
What Is SEO?
SEO or Search Engine Optimization is about improving the ranking and visibility of a website in search engines. The most common search engines are Google, Bing, Yahoo, Youtube, etc.
The main role or work of SEO is to rank a website or webpage in the top pages of search results to get more traffic and sales.
SEO experts use various tactics and strategies to rank high in SERPs.There are various Google ranking factors that come into play when it comes to ranking.
The main aspects of SEO are On-page, off-page, and technical SEO. All three are very important to get better results.
Importance Of SEO
People use these search engines for various reasons. For example, to get some information, order services online, listen to music, watch videos, and the list goes on.
The main point is that millions and billions of people are using these search engines. And businesses target these people to earn money. But you can’t do it without ranking your website in the top pages of search engine results.
That’s when SEO comes into play. If your site is not optimized for SEO, you are not going to rank in the top 10 results of Google. And the real fact is people tend to click on only the top 5 results.
This is what makes the competition stiff.
If you are not ranking in the top 5 pages then all the content on your website and webpages are irrelevant. Because nobody knows about them.
That is the reason why many people are wrong who claim that SEO is dead. Because you can’t stay in online marketing with thinking that SEO is irrelevant. That is why the question, Is SEO dead, is irrelevant.
What are the Key Benefits Of SEO?
SEO has several advantages and benefits for any website and business. Some of the key benefits of SEO are following that help any business and website get better results-
Higher ranking and more visibility
SEO helps you get higher ranking in search engine results pages. When you rank in top pages, you also get a lot of eyeballs. This is what gives your website or brand more visibility in search engines.
SEO is all about getting higher rankings in Google and other search engines. This is what allows you to get more visitors to your site.
Better CTRMore conversion and sales
The better you rank in search engines the better your click-through rate is going to be. First, you have to rank high and the second most important thing is to make your Title tag and meta description SEO friendly. Because if your title is not catchy or attractive then nobody is going to click on it.
And also always use your targeted keyword at the beginning of your title and meta. It is a very good ranking factor.
You are getting more CTR and this allows you to get more traffic to your site. SEO helps you get more traffic to your site. The more the visitors to your site the more your brand is going to be more popular and known.
Traffic on your site helps in generating more conversion, leads, and sales or revenue.
When you have enough traffic to your site then you are going to get convert your visitors into customers.
This will help you get more sales and revenue. And this is the key goal of any business. To earn money and revenue is what all are competing for in online marketing.
In online or digital marketing you get a better Return On Investment. And also it is cost-effective. SEO does not require that much money to invest and moreover you get better results in the long run. You get many times more than you invest in online marketing. That is what pretty much sums up the relevance of SEO.
Effective In the Long Run
SEO is very effective in the long run. Organic SEO helps you rank higher for a long time in the top pages of search engines.
If you want to stay at the top of the competition then you can not ignore the use of SEO. There is various webpage that are many years old and still generates a lot of monthly.
Why SEO is still alive?
Now back to the main questions, is SEO dead? The answer is NO.
SEO is not dead for sure in today’s world. And moreover, we can say that the future of SEO is very promising and bright without a shadow of a doubt.
Why SEO is still alive because more and more businesses are doing online marketing and promotion. And you must have a website that is your online address.
Your website is an online place where people can know about your brand and services. Various people search in Google’s search engine bar for finding many things. But how they are going to find your site.
Don’t worry because SEO got your back.
Role of On-page
On-page SEO helps you find the right keywords for your niche. You can fix your title, meta, URLs, content quality, alt tags, etc. All of these are very essential on-site features of any website.
Making all of these on-site aspects SEO friendly very crucial for the success of your website and business.
Role of Off-page
Off-page SEO is about creating quality backlinks. Which ultimately helps you increase your domain authority. DA score is a very important Google ranking factor.
It is also about brand awareness. Checking all the comments, likes and, dislikes. Responding to comments of people. This is very important for the user experience.
The role of technical SEO
SEO helps you fix all the technical Issues your site face. For example, various redirection errors like 301, 302, and 307.
Fixing all the canonical URLs issues. Using canonical tags to avoid Google crawl duplicate content.
Creating the robots.txt file and submitting it in the root directory of your website. You can create this file if you don’t want some of your pages to be crawled by Google.
Submit the XML sitemap of your site. This helps Google to index all the pages of your website.
Is SEO Dead? Final Thoughts
Is SEO dead? All the people who argue that SEO is dead are dead wrong. SEO is a very important part of the success of a website in search engine results.
Google makes up to 9 updates per day in order to make SEO and ranking factors more efficient.
Famous SEO experts like Neil Patel and Brian Dean use SEO to rank their content and videos to rank high in search engines.
There are various platforms and SEO tools that people are using more and more. For example, Ahrefs, SEMrush, Moz, Ubersuggest, SpyFu, Woorank, etc.
Google is the most popular search engine in the world. Billions of people use this platform. And they do various kind queries and questions and use different keywords. To give better results Google makes a lot of updates.
As long as Google search engine exists, SEO exists along with it. The people who think or claim that SEO is dead are wrong.
It is another fact that any other kinds of online marketing tactics and strategies are being used. For example, affiliate marketing, social media marketing, influencer marketing, etc. However, all these are incomplete without SEO. For example, an affiliate uses affiliate links in his blogs. And without proper SEO his blogs won’t rank high in search engines.
The future and scope of SEO are very good. And more and more advancement is going to be in this field. A lot of businesses and careers are dependent on SEO.
Is SEO dead? The answer is going to be a ‘No’ for sure.